Study On Cross-media Intertextuality Of Chinese Film Text:from 2005 To 2015

As a means to transmit information,media are indispensable and interactional with text.With the change of media,the opening,communication and integration among media,the "intertextuality" of text is developed.Through repetition of text for plenty of times,it potential and new "meaning of chain" is produced,expanding its meaning space.A new cultural product thus appears.Based on intertextuality theory,this paper,in accordance with the major expression style of texts,divides films by cross-media transformation of text from 2005 to 2015 in Chinese mainland into character texts,image texts and stage texts.Three films are selected as research objects to conduct analysis on the texts,researching textual dialogues and meaning changes after cross-media transformation of each text,inspecting the process of cross referencing among associative texts.Finally,based on the commonality of cross-media film transformation among different texts,the paper explores how to develop a new text and improve the success rate of cross-media film transformation.The key to develop a new text is to establish the intertextuality between film texts and original texts.Although all the texts are possibly to be transformed into film through cross media for better development,not all texts are suitable for the presentation of cross-media film text.Only when a text is recognized by audience for a long time with excellent narration of story,and it enjoys rich cultural connotation which can be deeply exploited from the story,can it become a film text.The new media context of film provides more possibility of openness for the construction of film textual meaning in deductive procedure of cross media.Therefore,film text should form a gathered narration with original text depending on text enlightenment and metaphor mutually existed among texts,and by considering the ubiquitous traditional culture and the influence of collective memorization,creates an intertextual narrative experience of multi-text and multi-medium.In digital transmission era of media integration,the idea and outlook of China's film creation tend to be diversified and creative.The construction of intertextual text has become a operating mode and development trend in film industry.Whether the vitality of text can "maintain youth forever" in developing and applying films should depend on the media characteristics and technological advantages,making a difference in accordance with the changes of contemporary culture and aesthetic emotion.