The Creations And Applications Study Of The Network Animation Short Film

In the rapid development of online media today,Enable people to obtain information fast and easily has become new demands for people,the macroscopic Internet environment provides a free growth conditions for the original animated short film.Entertainment and diversification of the animated short film suits the current people for the fragmented time to accept the information needs,cross-industry cooperation,IP economy makes original animated short film attract more and more attention by the community in the cultural transmission.Due to the openness and freedom of the Internet,the original animated short film uneven quality,tense commercial atmosphere and other negative effects are gradually exposed.In view of the prominent characteristics and problems of domestic original animated short films in the current Internet environment,it is of great significance to study how the original animated short films can survive and develop in the prosperous era of network media and explore the social and cultural value and commercial potential behind them.Based on the above problems,this paper takes the change of animation media and broadcast carrier as the breakthrough point.Combining with the development trend of new media and Internet,this paper firstly analyzes the animation creators,recipients and broadcast media in the Internet environment from the perspective of communication.Secondly,it analyzes the outstanding features of the animated short films played by the new media in the Internet environment.Thirdly,it analyzes the value and potential of the original animated short films and makes some reflections on the existing problems of the original animated short films.Finally,with the personal works "outside wall,inside wall" as an example,to show the original animated short film creative process,starting the paper from the practice as a support,in order to explore the promotion and influence of new media on the original animated short film,and to explore the artistic value and commercial value of Chinese Original Animated Short Film in the Internet era.