The Study Of The Consumption Characteristic Of Contemporary Online Film Review

As a new form of literary criticism,Online Film Review has developed rapidly in recent years.Compared with traditional film review,online film review shows a trend of being "shorter,flatter,faster" to meet demand of a new era.There is no doubt that online film review comes from the development and revolution of omnimedia and one of its most prominent characteristics is the consumption characteristic.Nowadays,the forces,the characteristics and the existing problems of online film review are the three aspects that attract high attention and concentration from academic circle.This paper aims at analyzing the connotation,performance and influence of the consumption characteristic of online film review from the perspective of consumer culture and reveals the current situation of the change of network literary criticism and the current situation of popular culture and possible problems.The first part discusses the general characteristics of Chinese online film review and its new features brought out in the era of omnimedia,such as large data intuition,field interactivity,consumption characteristic and so on.The second part explains the context and connotation of the consumption characteristic of online film review.Online film review contributes to promoting the public’s spiritual and cultural consumption,while at the same time,online film review itself,as a part of the consumption activity,also shows consumption characteristic.This part mainly discusses the consumption connotation of the online film review from the angle of consumption means,consumption process and consumption field.The third part mainly explains the manifestation of the consumption characteristic of online film review.The paper mainly analyzes the concrete manifestation of the consumption characteristic of the online film review from three aspects of capital interest consumption that are capital interest consumption,symbolic discourse consumption and fun consumption.In the fourth part,the author makes a reflection on the consumption characteristic of the online film review.First of all,this paper analyzes the positive and negative significance of the consumption characteristic of online film review.The positive significance of the consumption characteristic of online film review is mainly manifested in the influence of the creation and consumption of the film itself,the cultivation of the subjectivity and consciousness of the mass group,and the change of the traditional pattern of literary criticism.The negative significance of the consumption characteristic of online film review is mainly manifested in the deconstruction of the subject of criticism,the alienation of literary criticism,and the homogeneity of criticism and logic.The author believes that the online film review should establish a critical discourse system of self-discipline and pay close attention to the social value and aesthetic value of criticism activities in the new period.The analysis and research concentrate on the consumption characteristic of online film review is not only a necessary requirement from the development of the omnimedia,but also the demand of the development of the literary criticism.In the context of consumption in the network era,the online film review should improve the evaluation system gradually and strengthen the critical position and critical spirit of criticism.