Analysis And Countermeasure Research Of Shenyang WD Cinema Income And Expenses

WD cinema line company is the largest domestic cinemas have screen number 1616,nearly42.1,2014 at the box office income accounts for 14.2%of the total box office in China and in the position of the lead.Its acquisition of AMC is America's second courtyard line,which owns 343 locations and 4950 screens,accounts for nearly 20%of the us box office.The two together,is currently the world's biggest theatrical company.Shenyang WD cinema city,located in the most prosperous commercial center in shenyang area surrounding commercial facilities complete,the transportation is convenient,has a wide business radiating surface,passenger flow of the age group between 25 and 50 basic coincidence with movie studios group,4 in more than 200000 people,there are enough people to bring the multiplex plenty of customers.This article through to the shenyang WD cinema in income and cost studies,found that although shenyang WD cinema city in such aspects as systematic management already very mature,but in the increase of revenue management and cost authorized examining and approving,problems still exist,such as internal control,by analyzing the revenue and expense management existence question,hope that through the pricing policy of revenue management,inventory control,market segments,and cost management of budget,accounting,analysis,control and so on,in order to realize the income increase the effective control of cost,the realization of ultimate profit increase.In this paper,we adopt the method of literature research,financial statement analysis,statistical analysis and other methods as the basic method,aided by questionnaire and adopt case analysis method to the special problem.Goal is to achieve revenue growth through research,the effective control of cost,risk prevention,general manager of shenyang area and studios as well as marketing,operations,screening and other departments to provide corresponding solutions and management plan,work together to promote the rapid development of shenyang WD cinema city,but also provide reference basis to the development of other theaters,so as to promote the healthy development of the industry?...