Analyze For The Origin Style And The History Of Huishan Clay Figurine And It’s Design Innovation

Huishan Clay Figurine is one of the three largest specialty in Wuxi. It was listed in the national first batch of intangible cultural heritage. It has a long history. From the Xia dynasty and the Shang dynasty to modern, Huishan Clay Figurine after the development of the feudal dynasties, has experienced from the origin、development、prosperity、decline and rebirth, Huishan Clay Figurine also become famous clay sculpture art from the original children toys. But nowadays, the development of Huishan Clay Figurine is not so smooth, under the background of market economy, Huishan Clay Figurine suffered a bottleneck period, the way how to walk in the future, should whether inheritance protection or design innovation, the industrial transformation is imminent.This article embarks is start from the history of Huishan Clay Figurine, In such aspects as variety、production、shape、color and material, The author sums up there are distinct characteristics of local materials, superb techniques, full of hyperbole in modelling, brightly colored refined, comparative and intense. And analyzed the deep reasons of the Huishan Clay Figurine fame from the natural、economic、culture and society.At the same time, through the way of field investigation and interview, mastered a large number of first-hand information, analysis and summed up the reason of Huishan Clay Figurine showed signs of decline in the process of industrialization.Enumerates the successful experience of the two kinds of traditional handicraft is worth using for reference:Japanese KOKESHI puppet and yixing purple clay teapots. Japan is hit to cause a KOKESHI puppet totem, keeping the tension between the traditional and modern, formed a characteristic scenic spot sales model; Yixing is recommended, realized the art financial industry pattern.Based on the analysis and the reasons, the author finally puts forward more specific solutions for Huishan Clay Figurine industry transformation. First, Huishan Clay Figurine products need design innovation itself. On the raw materials, synthetic black mud can substitute for natural black mud; In the production process, we can introduce mechanization production line and increase the protection process; In the plastic arts, we can introduce modern sculpture idea in the abstract, dynamic and analytical reconstruction; On colour, we can apply simple and contrasting colors and a lot of white space to innovate; In terms of content of expression, we can develop new content such as series of zodiac, constellation, classic video clips to innovate; On the expanded function, we can develop new interactive children’s toys, enhance the added value of its culture, build wuxi’s cultural card. Second, the marketing strategy is needed for Huishan Clay Figurine brand. Through the brand visual image update, package design and system reconstruction, we can prominent brand effect; We must strengthen the identity and spread of the traditional folk culture and spirit, strengthen the protection and inheritance of museum culture; We can build Huishan Clay Figurine industrial park, establish Huishan Clay Figurine industry marketing platform, talents platform, policy consultation platform and technology support platform, etc.