A Research On Historical Culture Transmission In Yongzhou Based On Multiple Linear Regression And BP Neural Network

Carrying forward national culture and historical culture is the key point to improve a country's soft power.The strategy of promoting socialist culture-powerful states steadily was proposed in construction 18 th National Congress of the Communist Party of China.Carrying forward local historical culture have profound historic significance and bright times significance.Yongzhou is an ancient cultural city with a history of more than 3000 years.In this paper,the theme of our study is how to carry forward the local historical culture in Yongzhou city.The process of historical culture transmission and carrying forward should rely on the media to spread effectively.How to make use of modern media to propagate this historical culture is not only the duty of major media of Yongzhou but also the bounden responsibility of local researches.After reviewing the research status of historical culture heritage,propagation and multimedia transmission both at home and abroad,this paper emphatically studies the historical culture status of Yongzhou city,the status of historical culture propagation with multimedia in Yongzhou city and current problems.The first-hand data in this paper about local historical culture propagating influence of Yongzhou for respondents by multimedia come from questionnaires including the respondents' age,profession,status and work experience information.There are 280 questionnaires in total,recovery questionnaire number is 252 and 212 in them are valid.Classifying the respondents by their age and status and combining with SPSS and MATLAB software platform,multiple linear regression and BP neural network is built to study historical culture propagation in Yongzhou city by multimedia.Empirical analysis results show that group of students and the respondents under the age of 25 don't understand historical culture propagation in Yongzhou city too deep so that they have various opinions.This group should be focused on when we build the propagating strategy of historical culture propagation in Yongzhou city.Among the five kinds of media,mobile media and TV media are the two of the most cannot be ignored.These two media should be given priority to consider when we construct systematic planning and general scheme.The classical multiple linear regression analysis model is a worth consideration when analyzing strong subjectivity data.According to the models built in this paper,we can construct systematic planning and general scheme of historical culture propagation in Yongzhou city which can aim at respondents with different age,status and so on.While exerting advantages of Yongzhou's historical culture,using print media,radio media,TV media,internet media and mobile media to build the brand image of the ancient city of Yongzhou will promote the propagation of its historical culture.Since the research methods in this paper are general,this study can play a certain reference for the province and even the country's media practitioners.