The Exploration Of How To Apply The Folkloric Elements To The Books' Designing From The Perspective Of Visual Semiotics

The traditional folk culture is an important part of Chinese traditional culture,embody the China traditional humanistic spirit,with its unique language and visual elements,important creative resources of traditional folk visual elements as book design language features of expression,to implement the design practice,is facing the folk elements of mining,sorting,selection,transformation.Practical issues of innovation.This article from the "semiotic" point of view,the traditional folk images and book design elements as ideographic symbols,starting with the structure of two yuan from the symbol "refers to" and "mean",based on the symbol syntax,semantic and pragmatic aspects of symbolic symbols,analysis and interpretation of traditional folk "symbol" The relationship between logic and the " book design language ",provides a reasonable basis for the design and application of traditional folk symbols in modern book design,but also provide ideas for the application designer for book design in the use of traditional folk elements.