Scott Rush Theory Of Global Culture Industry

With the development of economic globalization, the culture began to be incorporated into the world system, cultural and economic links between the increasingly close, on the one hand the culture industry transition to a global cultural industry, cultural industry globalization has given a new operation form, on the other hand, the gradual global culture industry, promote economic development has become the main driving force. Rush through a series of cross-regional research on media products, we introduced a global culture industry theory. In the global culture industry, culture is everywhere, it is not only permeate from the superstructure, but also to penetrate and take control of the economic base, the world's cultural industry has been in a new form of logic operation, showing a different classic cultural industries features, Rush traditional theory of the culture industry is a big step forward, for us to explore its theoretical status of China's cultural industry under the conditions of globalization it has important implications. This paper discusses three aspects of global culture industry theory, first of all, by comparison with Adorno and Horkheimer classical culture industry to explain the meaning and feature of the global culture industry; secondly, specifying Scott Rush ? Global Culture Industry the core theory: media and physical materialization of the media; and finally, through the global culture industry reflected the realities draw useful inspiration for the development of China's cultural industry.