A Study Of The Enterprise Ethic Behavior

Under the influence of classic economics theory, people tend to deny the ethnic of modern enterprise. It is wrong to make a partition between morality and economics of economic being and maximize the benefits. While with the perfection of the market economy system, the ethnic of the behavior of enterprise is playing a increasingly important role in the development of society economy. The aim of this article is to analyze the ethics of enterprise according to the cost-income theory of economics, and to guide the behavior of enterprise to a more rational state.The behavior of enterprise means the activity's process of enterprise, under special space-time and for the special purpose, thus the behavior of enterprise with ethical-orientation is the ethical behavior of enterprise. Ethical behavior of enterprise would restrain and minimize the harm and free riding act that less or not any contributes, ensure the stable market economy development, and build positive spiritual atmosphere. But the same time, with the economy development, we should be aware of an increasing number of the enterprise's moral problems to be solved.Cost benefit analysis is a basic method that analyzing the input and output of social activities based upon the currency unit. This economic analysis method could visually reflect the different consequences of that enterprise acts following morality or not. By analyzing the acts following the morality or not, with the mechanism of enterprise's moral activities, we can see clearly that only increase the cost of dishonest acts, can enterprise choose to act morally.Physical capital has been hard to guarantee that enterprise survive and thrive, therefore it is necessary for us to introduce the ideal of moral capital.Ethic capitalism could reduce the cost of all kinds of production and operating activities, restraining the immoral behavior internal and external, so that increase the cost of immoral behavior and the interest of moral behavior for enterprise and achieve the goal to guide of enterprise moral behavior by moral capital.Judging from modern enterprise behavior in our country, to highly develop the enterprise and adapt the economic globalization, it is necessity to realize that to improve the enterprise moral behavior is an inevitable trend. By enhancing manager's moral quality, shaping enterprise spirit, increasing the cost of dishonest behavior and etc. we should restrict and norm the enterprise behavior. Meanwhile, a appropriate compensation mode needed to be setto compensate the enterprise valuable and physical who taking social responsibility initiatively, so the enterprise could be motivated to take social responsibility and choose to act morally consciously.