Switching Between Art And Commerces

Ning Hao has directed 5 commercial movies since 2006,when his maiden work,Crazy stone is released,and those movies have brought great box office benefits over 1.7 billions yuan.With the successful transition of from art movies to the commercial,we can conclude that Ning can not only satisfy audience’s requires,but also has found a more marketable way to create movies.Comparing with the relentless persistence in individual style of the early-stage sixth generation and the unsuccessful reform of the later-stage fifth generation,Hao Ning’s dreamer spirit and individual adjustment make positive impact to the current China movie market.He expresses his rebellious spirit spontaneously with his iconic individual style in his movie.The inconsistency of Ning’s style has strong post-modern unconscious feature.Actually with the fragmentary,chaotic images,Ning express his self-growth cognition to the society.According to those characters who have striking similarities;the innovative narrative tactics that combine the classic narrative style and anti-traditional narrative style;and the different image features of the works from the different periods,we can conclude that the inheritance and continuously innovation of his movie works reflect the exploration to his individual expression.In this box-office-leading time,there should be some Marketing Communication discipline-adapt and high artistic ideal creators in China movie industry.It is these Market-adapt heroic creators that drive China movie industry’s prosperity.The thesis puts emphasis on the Ning’s movie noumenon to find the fundamental reason why those movies are so popular,comparing with typical examples,establishing in the society current,sorting and integrating his movie works to elaborate the commercial aesthetics of his works concretely in 3 parts,narrative style,types of characters and lens language,I hope this thesis can make a meager contribution to the constantly changing China movie industry.