The Development Of Chinese Modern And Contemporary Advertisement And Rheological Studies

The poster is defined for the display of graphic design with propaganda and agitation,convey information and advertising effect;which can convey the information of commercial products or services,to the vast number of potential consumer groups of advertising;and state propaganda policy or a political party or candidate's political views,plays the role of propaganda and agitation;it can also propaganda,convey relevant information of a kind of cultural and sports activities or events,the promotion of a certain activity or event.Posters are according to the public can be classified as business poster,government poster and cultural commonweal posters,and the theme widely,depending on the performance of the theme can be divided into categories of products and services,corporate image,age propaganda and cultural activity category,and so on.Western modern poster was born in 1866,France,and China's poster works is considered to by the development of folk paintings and other art forms.As early as the late Qing Dynasty,there have been New Year paintings with the embryonic form of the poster.In the early period of the Republic of China is there appeared lots of pictures of improve the poster character."Calendar" is in the period of the Republic of China has the nature of commercial poster art form,and the founding of the People's Republic of China period,the poster is presenting the form of revolutionary propaganda painting on the stage of history,woodcut poster is the representative works.After the founding of the People's Republic of China both the founding of new China,during the war,during the period of "great leap forward" or during the period of the cultural revolution,political posters to absolute advantage almost a monopoly of the all the subjects of poster art.Chinese Poster Art and politics get rapid development period is after the reform and opening up.In the 1980 s China advertising posters to promote new ideas based,supplemented by commercial poster,and to the 1990 s,commercial poster began to occupy the main position,political propaganda poster gradually to the public cultural recruit post transition,and since 2000,with the economic and cultural prosperity,commercial poster and cultural commonweal posters were ushered in their prosperity and the prosperity.This is the China Contemporary Poster development evolution process.Almost every historical period of the poster works have a distinctive mark of the era,and the contemporary works of poster is diversified and flourishing development trend.