As A Pragmatic Strategy Applied Studies Of Code-switching In The Talk Show

Code-switching refers to the session, use two or more languages or language varieties of communication phenomenon.Code-switching as an effective pragmatic strategy exists in "Tonight 80’s Talk Show ", mainly between mandarin and dialect, Chinese and foreign language conversion between different styles. Among them, the highest frequency is Chinese and English,Mandarin and the northeast dialect and Wu dialect. Conversion between Chinese and English often with English words, phrases, sentences and letters of the alphabet appear; Mandarin and dialects of converted mainly realized by the imitation of dialect.In terms of its characteristics, the main use of vocabulary performance on dialect word; On the part of speech is given priority to the noun;conversion between code-switching in Chinese and foreign languages,code-switching between sentences to transitions between Mandarin and dialect.Using code-switching strategy in the talk show reason is various, mainly in order to meet the needs of the audience, discourse adjusted, comply with scene changes and cultural identity, etc. Meet audience needs refers to the design to show the audience as the starting point; Discourse adjustment is through language of "convergence" or "divergence" to attract audience attention; Comply with communication refers to the scene change according to reality scene and virtual scene, appropriate adjustment code;On cultural identity is refers to the speaker, when choosing a particular code is belong to its cultural recognition.Code-switching strategies of talk show is of great pragmatic value, it can make humor for show, make the session more concise, euphemism, and realize the economic value of a language at the same time.However, there are also individual talk show in order to pursue interests but ignore the quality of theprogram, there is abuse in the use of code-switching phenomenons.To this, should establish the correct view on language specification.