Zhejiang CangNan Marine Culture Industry Development

In the 21 st century, the eyes of the world are focused on the ocean, it is because of the ocean area accounts for 71% of the total area of the earth, than the land, the sea also has a more developed or less developed areas, effective use of the ocean, to develop the Marine economy has become the focus the attention of many countries around the world. And the Marine cultural industry as an important part of Marine economy, the huge development potential, has begun to reveal. In our country to develop Marine culture industry has in fact not a short time, but the academic research has been still lags behind.This subject positioning in Zhejiang CangNan Marine culture industry development on the research of the southern tip of the county is located in Zhejiang province, on June 6, 1981 county. East and southeast to the brink of the east China sea, Cangnan sea area is the area of 3783 square kilometers, is one of the ten key county of fishery in Zhejiang province, the county 168.88 km coastline, from Cangnan Xiaguan to Dayu, Jinxiang, Longgang, and accompanied by the sea, all the way along the way scenery charming, have colorful reef fish, fog city, Lao eagle island, white bay fort bowl of kiln, etc. As an important part of the blue economic zone, Zhejiang province, county location advantages. Due to Cangnan bordering on the East China Sea, and at the handover of Zhejiang and Fujian Province, with Taiwan across the sea, has rich marine resources, so the advantage of geographical location is very prominent, development of marine economy in Zhejiang Province will attach importance to the marine economic development Cangnan. Therefore, in the face of such an important opportunity for development, but also for Cangnan characteristics of marine culture industry development provides a golden opportunity, will greatly enhance the Cangnan culture industry grade, a strong impetus to cultural industry transformation and upgrading, will also drive a Cangnan overall economic development, and promote economic growth mode transformation.This article first to the Marine cultural industry to give a clear definition of the concept and the concept of Marine culture and Marine culture industry and analyzes the logical relationship between them. Then summarizes the Cangnan county in the development process of the present situation of the Marine cultural industry and the existing problems, and on this basis, proposed the Cangnan county development the strategic choice of Marine culture industry, probes into the county for the development of Marine culture industry policy and specific measures to the development of the industry. For the development of Cangnan Marine culture industry to offer reference to the relevant policies and measures.