| This paper attempts from the sociology of knowledge framework,ideological interpretation of depth contextual analysis and behind the way through symptomatic reading,study " ritual view ","cultural hegemony","media spectacle" in Europe and cross-cultural language Evolution occurs environments to explore theoretical construction revelation of American cultural studies brought.James W.Carey’s "ritual view" is seen as the starting point for the study of American culture,and was seen as the antithesis of the mainstream view of the spread.However,back to the anthropological theory genealogy research ceremony to consider this issue found that Carey’s attempts to draw on the surface of the cultural connotation of the ceremony from anthropology;but on the other hand,he sent the "ceremony" emphasizes a social integration means.After taking away the anthropological connotations ceremony,to inject the value of the position and the social theory of the Chicago School,"ritual concept" change has become synonymous with participatory democracy.Similarly,Antonio Gramsci’s "hegemony" a concept in the US New Left scholar Todd Gitlin’s "New Left movement of the media image," a book,connotation wonderful reversal occurred:the original dynamic can compete the revolutionary implications of cultural leadership reversed into a static service to structural factors of cultural imperialism.Gitlin is actually the set of Gramsci’s theory of proletarian struggle transformed purely structural analysis of cultural studies to explain the operation of the mechanism and the news media,with its knowledge production,reflecting the strong structural functionalism color.The third chapter of the term "spectacle" to start,Douglas Kellner revealed after the Western Marxist ideology "ism" to the United States,to be "figurative" of improvements.Debord actually pulled together "society of the spectacle" of the social context from concept to the case.The "landscape" representation of the practice,both to eliminate that for a thorough critique of capitalism,he’s improved even turn into a critique of capitalism prove legitimacy.So,Kellner’s construction and empirical experience of American Communication Research are the same thing.Comprehensive rheological three words,American cultural studies have found distinct characteristics.First,under the cloak of criticism,the deep logic is the structural functionalism.Second,the study of cultural orientation is often the last into a social orientation"culture" research.Third,respected empirical study of refusing metaphysical reflection,abstract things to be figurative.Fourth,the theory of the European sense of holism is microscopic and trivialization.Fifth,the concept of the holistic European culture are always doing research into the media.Sixth,the ethos is entirely toward pragmatism.The reason,the concept of cultural studies scholars in the United States has been in the game there are two forces:on the one hand,they want to use a different paradigm to save propagation discipline;on the other hand,they try to cater to the old academic tradition.American cultural studies scholars difficult to strike a balance,to make efforts in different localization engagement:first,with the Chicago School of European academic concept packaging;secondly,to seek the cases from local experience,after summarizing the experience from the European integration distorted borrowed ideas;third,to make amendments to the European academic thinking in line with American characteristics.Just this way,the theory went the opposite theory,cultural walked culture negative,critical went the opposite criticism.Lack of dialogue in the true sense,and this cross-cultural frustration,ending the American cultural studies localized significance. |
