The Research Of Public Hospital Brand Strategy Development Under The New Normal

The new normal theory not only affects China's economic and social transformation,the same to our country public hospital brand building play an important role.The new normal is the financial crisis broke out,in recent years International description developed countries economic and financial situation of a common saying.The new normal for China and the world what it means,this judgment is a affect China's economy,society and enterprises is the important subject related decisions.With the constant improvement of market economy,the medical market,many public hospitals appeared stuck in front of the new market competition pattern,in the process of development gradually formed the distortion mechanism of profit-seeking,lead to social problems related to.Through the understanding of the new normal theory and analyzing the current situation of our country public hospital quality,in this paper,the background of the new normal public hospital brand building has made the thinking,brand strategy for the interpretation of the system,and respectively made an exposition of brand,strategy,brand strategy.And puts forward some Suggestions of the new normal public hospital brand strategy.After decades of rapid development,China's economic and social appeared inflection point,the potential risk appeared gradually,China's economy into a new stage."New normal" from epistemology,the economy is essentially on a certain stage of economic development long-term phenomenon and historical characteristics description of reality and theory.[1] xi to the "new normal" to describe the characteristics of the Chinese economy,and its rise to economic strategic height,to the entire domestic directional and decisive role in the development and stability.Since the eighteenth congress,the new normal for comprehensively deepen reform and create conditions to provide guarantee,the new normal actually contains three contents: first,adjust the development speed.Rapid growth from the past to the present growth rate gradually towards the high-speed growth.Second,adjust the industrial structure.After the new normal is a restructuring of the economy,many industries need to upgrade.Third,adjust the development momentum.New development needs innovation,is no longer required scale and growth speed,blindly from extensive to intensive development of sustainable.In our country,the welfare of the public hospital represents national nature and that the state public health and health responsibility to the society,to provide the necessary to the society in the form of public health services,it shall bear the responsibility of the public health,make each get equal health and treatment of public service,it reflects the country's social nature and the degree of civilization.Hospital brand refers to the visualization of hospital quality,that is,on the basis of the first,improve the quality of hospital,the hospital overall packaging and promotion.It contains two elements,one is the quality of hospital,the second is the hospital image.Quality is the core content of hospital brand,hospital is the expression of hospital brand image.The difference between each other,and connect with each other.Hospital brand strategy in hospital technical quality,the hospital service quality and cultural connotation of the three aspects of the hospital.In the process of the current Chinese economic transformation,hospital management gradually to patients' satisfaction and loyalty,visibility and reputation of hospital brand strategy as the core of The Times.Hospital only strengthen the brand construction,implement the strategy of brand management,to create advantages,enhance core competitiveness.In hospital self-reinforcing perfect continuously meet the needs of the patient at the same time,China power for health.