Research On The Influence Of We Media On Designer Brand Communication Mode

Although the designer brand has won the favor of fashionista for its unusual and ingenious design, domestic designer brand is still in development compared to the foreign designer brand. And the key to development of designer brans lies in maintaining its unique design style and doing well in further brand communication. Since we media, the most frequently used social media nowadays, is characterized by low cost, easy operation, fast speed of communication and broad range of communication, it plays an important part in brand communication. Moreover, these characteristics are exactly in line with the requirements of the communication of designer brand in development. It is the conformity that makes we media the best way of spreading the designer brand. And the research on this becomes more important because there are fewer studies of this in China. And the author of the thesis aims to make in-depth analysis and study of the influence of we media on the designer brand communication mainly from three links: formulation and implementation of marketing strategy, preparation of media communication copywriting, and internet communication strategy and planning. Then according to the role of we media in each link of designer brand communication, the author of the thesis intends to make an explanation, describe and analyze the “work environment” of we media in each link and the specific work content undertaken by we media in each link in detail, so as to obtain the best way and strategy of giving play to the functions of we media in each link of designer brand communication.