Cultural And Creative Product Design Based On Empathetic Method

The murals of the Mogao Grottoes are a kind of highly artistic art formed by the fusion of various ethnic cultures.Caisson is one of its important manifestations.Mogao Grottoes are rich in patterns,bright colors,and exquisite expressions.The art of caisson is gradually entering modern design with its unique form of expression.This study starts with the emotional factors in the design of cultural and creative products,and uses empathetic methods to design cultural and creative products with the artistic characteristics of Mogao Grottoes.It mainly includes the following four stages:The first stage: By theoretical research,the core function and using scope of the Empathy Act is confirmed.Taking an existing product as an example,the application of empathy in the design of cultural and creative products is analyzed.The second stage: On the one hand,using existing cases to introduce three methods of empathy design.On the other hand,the application of empathy in the design of cultural and creative products is explained in four stages:“ deconstruction of cultural elements,user research and emotional migration,design element construction,user feedback and evaluation”.The third stage: First,analyzing and studying the cultural connotation and artistic features of the algae art of the Mogao Grottoes;Constructing the visual elements of the cultural and creative products(pattern size,shape,color)by the "color empathy" approach;Acquiring the user’s psychological needs through the "user experience empathy" approach.Second,summarizing the design elements and applying it to the serial design of tableware.Finally,a series of design evaluations are put on the market.The fourth stage: Based on user feedback and design assessment,The results show that the use of empathy method proposed in this study is designed to be practical and reasonable.