Study The Interactive Design Of Outdoor Media Under The Economic Experience

In modern society the rapid development of market economy,we enter the era of experience economy,the traditional outdoor advertising form is severely affected,represented by new media technology experience,interactive design has become an important form of outdoor advertising,outdoor under the experience economy new media advertising has a strong interactivity,pay more attention to people's emotions and human needs,outdoor new media interactive design work for the life of people to provide the convenience and humanistic care.It is of great value to improve the image of the city and improve people's life quality.Experience economy environment of the humanized and interactive design concept of new media advertising demand is higher and higher,the traditional form of outdoor advertising has not meet the demand of the spirit of modern people gradually enhanced,interaction design combined with new media to meet the diversified spiritual needs of modern people,experiential interaction design concepts and the combination of the modern new media advertising,is advantageous to the rich expression form of modern outdoor advertising,effectively communicate product information to consumers,and obtain good marketing and advertising effect.This article mainly discusses the experience economy environment to study the interaction design of outdoor media advertising,it is concluded that the concept of value to this article research and literature review on theory and experience,interactive design,as a support in this paper,we study the theoretical basis,through the interaction design of outdoor media advertising under the experience economy research background and purpose of the significance and research status at home and abroad and the research method is analyzed,summarized the related theories and concepts of this study,the analysis of interaction design in outdoor media experience economy.Through the analysis and summary of the new media advertising forms at home and abroad,this paper summarizes the design principles and methods of interactive design research in outdoor media advertising under the experience economy.Finally through the analysis of the front concludes the experience of outdoor advertising visual communication forms of interaction design and outdoor media under the experience economy,interaction design in the application of case analysis,analysis of the interaction design of outdoor media under the experience economy innovation development trend and prospect,in this paper,the outdoor media interaction design research to our country the development of modern outdoor advertising interactive experience design provides important reference.