Study On Drivers’ Route Choice Behavior Under Traffic Routing Information Circumstances

With the accelerating process of urbanization,the urban traffic system is faced with the increasing traffic pressure.Problems such as traffic congestion,environmental pollution have become the stubborn diseases hindering the development of urban social economic.With the construction of urban ATIS(Advanced Traveler Information Service)environment,drivers can get traffic routing information more timely.How to release traffic routing information based on real-time traffic state,to induce drivers to the correctly travel path,and then alleviate traffic congestion,has become tough issues requiring traffic management department to consider.Based on the above analysis,this paper focuses on drivers,acceptance intention to traffic routing information,the key factors influencing drivers’ acceptance intention to traffic routing information and drivers’ compliance to traffic routing information.The paper mainly covers:Firstly,SP method is used to obtain the required sample data in this study.Pretreatment and statistical analysis are used on sample data for subsequent model validation and analysis.Drivers’ acceptance intention to traffic routing information is analyzed.Then,based on the sample data,this paper constructs a structural equation model of factors influencing drivers’acceptance intention to traffic routing information.This paper identifies the key factors influencing drivers’ acceptance intention to traffic routing information,and puts forward suggestions on the construction of traffic routing information system.Furthermore,a binary logit model is constructed based on RFID data.This model is used to research drivers,compliance to traffic routing information,and puts forward suggestions on the construction of traffic routing information system.Finally,based on the above researches,this paper makes a preliminary analysis of traffic routing information issue strategy,and puts forward suggestions on release of traffic routing information.Nanjing RFID database is adopted as the experiment data.SEM and Logit model are adopted in this paper.The experimental results are implemented through AMOS 17.0,SPSS 19.0 and STATA 12.0.The experimental results show that traffic routing information has an important influence on drivers’ route choice behavior.