A Method Of Cultural And Creative Product Design Based On Design DNA And Case

Today due to the rapid development of cultural creative industries,the demand of cultural products are growing.Cultural creative product,refers to a designer with his acquisition of professional skills,talents,and understanding and mining of the culture,with today’s high-tech,and create products with high added value.The fuzzy front end(FFE)is at the beginning of new product development,effective implementation of front-end activities plays a vital role to the success of new product development.In this paper,the culture creative product design fuzzy front end was detailed studied.In order to solve the problem of cultural products modelling,design elements of product modeling were subdivided into five aspects for study,include function,behavior,culture,emotion and structure method.Cultural and creative product concept prototype system was built to design culture creative products,which combined case-based design technology,genetic algorithm and shape grammar knowledge.A cultural and creative product concept prototype system was built to give a guide to designers to design some cultural products.This article main research content is as follows:Design DNA elements related to product modeling are classified,the Structure Mthod DNA of product modeling design are put forward,the structure elements,composition rules and design concepts of product modeling are comprehensivily studied.A multi-objective optimization model of Design Element oriented on product modelling was proposed,and matching operations on the User Demand was made.Products DNA recombinant methods which based on product instance library are studied,through the heredity and variation,the decomposition and reconstruction theory to restructure creative product DNA.Design Method Model of cultural products modelling was presented,which combined with the knowledges of product gene tree crossover operation and shape grammar,and a crossing and recombinant of Design elements between Modern Products and Cultural Artifacts was made.Through the in-depth study of product modeling design elements,and integrate case-based reasoning,genetic algorithm and the shape grammar knowledge into cultural and creative product concept prototype system,it is proved that the system is able to aid the designers make some creative design.An example of the design on small speakers is used to verify the feasibility of this method,an effective design method on cultural product design is provided.