Study On The Travel Mode Chioce Behavior Of Tourists In Lhasa

With the development of Tibet's economy and the improvement of traffic conditions,the tourism industry is developing rapidly,and a large number of tourists enter the Tibet area every year.As the capital of Tibet autonomous region and the hub of transportation,Lhasa is rich in tourism resources,which is responsible for the majority of tourist traffic in Tibet.Travel travel is different from the rigid travel,such as commuting,which has the characteristics of flexibility,volatility,subjectivity and so on.The different attributes of the tourists for different reasons,the choice is also a larger difference;and the reasonable choice of travel mode,optimize the allocation of resources for city traffic,save travel cost,improve traffic operation efficiency and service level etc.the practical significance to a certain extent,so it is necessary to study on the travel behavior of the tourists in Lhasa.Firstly,through the literature research on travel related achievements at home and abroad were analyzed,and expounds the basic characteristics of travel,introduced for travel analysis of disaggregate model random utility maximization based on the theory and method of content analysis and research of software.Then,a comprehensive analysis of the travel behavior in Lhasa.Combined with the characteristics of Lhasa tourism travel,by the combination of RP/ SP survey methods of Lhasa tourism traveler's personal information,travel information,travel information,travel experience intention investigation and analysis;at the same time on the network travels,Lhasa tourism related blogs,forums and other large data screening and analysis of ROST the use of CM software,data mining content and the overall perception of Lhasa tourism.The NL model is used to study the choice of travel mode choice in Lhasa.According to the characteristics of personal subjective qualitative Lhasa tourism,into the subjective intention of the correction coefficient in the utility function,taking into account the Lhasa tourist travel decision objective influence factors and subjective variables,thus more effectively explain the choice behavior of Lhasa travel tourism;through the comparative analysis of construction of attractions located in the upper distance and travel on the lower deck the NL tree structure,combined with the actual situation of Lhasa tourism market,put forward the classification method of two kinds of traffic modes,the NL model of tourists travel intention and traffic characteristics as the starting point of the construction,the results show that the tourists travel intention as the starting point of the division can effectively explain the Lhasa tourism travel mode choice behavior.Finally,according to the existing research results summarized Lhasa tourism passenger market,the main problems and the transportation service level,the order of passenger travel market confusion,propose measures from the traffic organization and management supervision level.