Research On Express Packaging Design Of B2C E-commerce Platform

With the rapid development of information technology,e-commerce came into being.B2 C e-commerce model has expanded people's shopping form,bring people great convenience.At the same time,the express industry rapid growth in the influence of e-commerce business,e-commerce express packaging accounted for more than seven percent of the express business volume,but the rapid development has brought a series of problems can not be ignored,such as excessive packaging waste of resources,packaging materials of environmental pollution and recycling difficult,packaging visual pollution.In this time and space competition,B2 C e-commerce platform express packaging as contact with consumer the first time,it plays an important role in the consumer's shopping.Study and discussion of the B2 C e-commerce platform express packaging has more important significance of theoretical and practical.This paper through the research logic of "asking questions-analyzing problems-solving problems".On the basis of the relevant theories,analyzes the problems prevalent in B2 C e-commerce express packaging.This paper summarizes the design strategy and method of B2 C e-commerce platform of express packaging for from material,structure and visual,and provides a whole,systematic and multi-directional theoretical for express packaging of E-commerce platform.This paper is divided into seven chapters.The first chapter introduces the background,the present situation,the purpose and the significance of the topic,the method and the thinking of the research.The second chapter is the relevant theoretical basis,the concept of e-commerce,B2 C,express packaging and so on,to analyze the relationship between B2 C e-commerce and express packaging,lay the foundation for the paper.The third chapter is the research and analysis of the present situation of B2 C e-commerce platform express packaging,and carries on the field investigation and analysis to the size,material,form and convenient way of express packaging,understand the consumer demand,and summarize the existing B2 C electric express packaging of the problem for the latter part of the design strategy to provide a realistic basis.The fourth chapter is B2 C e-commerce platform express packaging material design,in the choice of packaging material should be green,circulation,economic and practical principles,combined with domestic and international practice case,put forward different types of express packaging selection strategy.The fifth chapter is the structural design of B2 C e-commerce platform express packaging,and focuses on the design of standardized size design and convenient structure design.The sixth chapter mainly discusses the visual design of B2 C e-commerce platform express packaging,and designs the principle of simplicity,personality,science and pleasure.According to the excellent practice case and design concept at home and abroad,the B2 C e-commerce express packaging is discussed in graphic,color and Text and other aspects of the design strategy.The seventh chapter is the conclusion,summarizes the research results of this paper,and looks forward to the B2 C e-commerce platform express packaging design,thinking about the problems faced,and put forward the direction of the follow-up research.Hope that through this study,it can play a role in B2 C e-commerce platform express packaging design and play a useful reference for concrete practice.