| With the advent of the new normal era,the focus of urban and rural planning practice from the traditional “incremental plan” gradually into the “stock plan”.Urban problems are more rooted in the contradiction between the interest demands and the redistribution of resources.The implementation process of the urban regeneration has become a high incidence area of social multi subject disputes,and the increasingly active media focus on the public conflict events also significantly affect the planning process.Due to sustained attention and In-depth reporting of media,the ten year history of Enning road has case meaning.This paper analyzes the role and the effect of media.The complementary relationship between the urban planner and media.Inspiring urban planners to rethink the career.The core issues of this paper are:(1)the types and characteristics of the role of the planner and the media,and the causes of the differentiation? What are the two types of “ideal role” in the urban regeneration?(2)How does the two influence the renewal of the old city? Is there a correlation?(3)What is the problem of this two roles in urban regeneration? Is there a better mode of cooperation?(4)How to find effective ways to collaborate with the media and planner? To this end,this paper is based on the above issues for qualitative exploration,based on empirical research,combined with literature study,theoretical review,induction and other research methods to conduct in-depth discussion.First of all,the basic explanation of the role of the planner and the media is given,analysis extrinsic motivation of role differentiation is social demand change caused by the city development;at the same time,the differences between Chinese and Western political and economic system background is the root source inside,thus forming a diversified occupation target,service object,concept of value.New demand planners role presentation forms in western countries provide reference for the formation of the domestic role of planners,and it is theoretical basis of constructing planners "ideal role".Secondly,the professional education to occupation differentiation from the planner experience,the planner’s role differentiation into three stages:(1)the "non-political "technician;(2)the planners who make a principal-agent relationship with government,enterprises and residents;(3)the mediated planner who can be proficient in the power relations network.And further build "ideal" type planners in the urban regeneration: the planner who respectively with the government,enterprises and residents formed the principal-agent relationship,we call “government decision-making participants”,"enterprise development designer" and " resident representative ",and the others called “social experts and scholars".At the same time,according to the citizens “four rights”,building four types of media role: Publicity officer serve the right to know,communication Leader serve the right to express,mobilization educator serve the right to participate,social supervisor serve the right to supervisor.Again,the ten year urban regeneration process of Enning road is divided into five stages,The main structure of each stage is summarized,and analyze the action characteristics of planners and media.On the one hand,to explore the positive significance of reaching the two old district local consensus by this two roles,including promoting the optimization of urban renewal and social progress;on the other hand,parsing out the planners as internal actors serve the main decision-making,the media as " planning external activists” to complement,and discuss the two complementary relationship.The role of the media as a mirror,to find the problem of lack of planner role,organizational structure is not complete,and the problem of information asymmetry.Finally,the study found that Influence mechanism of this two roles in urban regeneration is that he non-procedural media forces "forced" government to start procedural plan modification and optimization which are the duty of planner.The premise of the media impact is the positive response of the government and planners as well as the formation of the power of public opinion.This paper discusses the importance of information and platform to the planners and media.Information control and to build communication platform are benefit for promoting social progress.And put forward to develop the ability of the new role of planner and mediated-negotiation platform strategy.This paper attempts to construct the collaborative optimization structure of the media and the planner,that is,to form the pattern of the internal and external information sharing and organically combining the "up" and "down" platform.Looking back on the renewal of the old city,the coordination of a wide range of social mobilization forces and urban construction professional forces,it seems to be able to more rational decision-making process,to guide the progress of social consensus.The media and planners are two of the most prominent roles.To explore the methodology of urban planning and design,it is also necessary to focus on the possible solutions to the "role”,who contains the value orientation and social structure cognition.Based on the study of the types of two role,the role differentiation motivation,and the responsibility value literacy,this paper establishes the basic theory of the planner and the media role in the context of the old city renewal.Through in-depth analysis of the case,summed up their impact on urban regeneration and the function model of media.Put forward the occupation rethinking of planner and coping strategies under the influence of the media.This paper establishes a new understanding of the interest game status of media and planner in the urban renewal.And try to promote the Cooperative Path to promote the local consensus reached,provides a new perspective for the study of urban regeneration. |
