Research On The Design Strategy Of Building Exterior Interface Based On Information Transmission

In the face of the current social environment of popular consumption culture,from the simple building behind the use value of consumption expansion to building a symbolic value and self-worth of consumers;at the same time,every kind of media,high-speed Internet information brought into the production life of the "Big Bang",people have to the information collection and screening in a very the important position of the dissemination of information to further changes in people’s production and life.In recent years,the interface in the small environment of architectural design,such as new ideas,the skin has become a hot point,but also brought many surface design blindness.Consumer culture lead in With the demand of guidance and information dissemination,and the design of exterior interface of building is in a difficult position,in order to avoid the surface design,it is imperative to study the information dissemination of building exterior interfaceIn this paper,through interdisciplinary research,the dissemination of information dissemination process in architecture to analogy,analysis,information exchange process between the interpretation of architecture and the public,and to analyze its core media--Architecture external interface information and types--can spread at the same time,the analysis of architecture external interface for communication sub discipline of media ecology thinking,analysis of architecture external interface of information dissemination "language and grammar" from the material property structure and symbolic structure;frequency of contact contact audience and the building to determine the basic environment of the audience,city environment and quasi state environment;analysis of the physical architecture external interface to create a comprehensive psychological,social situation The king and the material brought symbols compound factors of media bias.On the three major characteristics of the audience is in the dissemination of information in the process--"need attention,interpretation of" research,through the questionnaire survey on Influencing Factors of audience of the three transferred process,summarizes the comparison of statistical data analysis: first,according to the "need" factors,the need for interaction between external interface and improve the construction of the audience increase the building,"use";two,according to the "notice" factors,architectural features and site construction can be improved to attract the attention of the audience;three,according to the "interpretation" should be one of the main factors,objective factors,and to face.We have come to the conclusion,on the "need" factors,we propose to improve The design strategy of the interaction between the audience and the architecture external interface,respectively for the audience in the inside of the building function and non function of internal users users are put forward to strengthen the interaction strategy,closer relations between the building and the public;for the other two factors analysis,it triggered a new questionnaire for audience attention points.In the new focus on the audience survey,the architecture described as non professional vocabulary change,let the audience choose the degree of concern,we through the SD method analysis and summary on the construction in the non professional audience in the visual focus area.Combined with the above analysis of the types of information media interface can spread and media interface the structure of language,the audience will focus to "re classified function,place,space,culture,aesthetic" five kinds of information,have put forward specific strategies to strengthen the function of information item: humanism is the focus of the audience;to focus on related information to strengthen strategy places;perceived as the key cultural symbol strong information Strategy;spatial information integration as the key strategy to strengthen the interface and strengthen the aesthetic information strategy to focus on the experience in vision.Expect to provide a strategy for the interface design of the target point to strengthen,avoid the architects "wishful thinking".But also the design of architecture external interface not only solve the problem of unilateral comprehensive minority can do the job,and the integrity of the thought of integration and for encoding information reasonably must control is to solve the problem of information communication of good interface.By the end of the design process in Rongchang--Reflections on the comprehensive practice base on the Pottery Museum of architecture external interface of information dissemination during the actual project research,design and Reflection on the completion of the results,verify the feasibility of the strate gy,and the direction for further research to find the direction of future research.