The Online Intelligent Interactive System Research For Personalized Customization

Traditional personalized custom system to implement customization by selecting product parameters,which was based on the custom model of parameter configuration.However,it was so lacked of effective interaction the acquisition and transformation of the hidden demand of the consumer was insufficient that the consumer’s custom satisfaction and poor comfortable issues more prominent.Based on the mapping between customer requirements and custom product characteristics in personalized customization,a method of determining customized priority based on customer preferences was researched and an intelligent interaction method is proposed from the consumer point of view to improve the interaction and guidance of personalized customized services,then this method is optimized by iteration.This paper specific research content as follows:Firstly,summarizes the research significance and background of the subject.Research on online personalized intelligent interactive customization model and method,according to the study of personalized customization technology and intelligent interactive technology at home and abroad.In view of the shortcomings of the current research,the main research contents of the subject are put forward.Secondly,research the relationship between consumer behavior and personalized customization services in the context of the Internet environment.And it systematically studies the methods of consumer demand acquisition,the identification and transformation of hidden demand.Thirdly,category of the product characteristics,customer requirement and preference were researched,and the mapping model between product characteristics and customer requirement was established,a method of judging the customized priority was proposed which was applied to personalized customization service.Fourthly,in order to study the needs of interactive system design,Research organizational semiotics’ ideas and product,then customization of its representation methods and models.And on this basis,we can present the intelligent interaction method of this paper,Tp+1 interactive question and answer,and can give the mathematical model and interactive flow model of this method.Then we can select the appropriate iterative method to optimize the proposed method.Fifthly,on the basis of the above-mentioned theory research,then designed the Interactive system.Take family car as a case,set up an online personalized intelligent interactive customization system,the validity of the proposed method is verified.