Research On Product Image Design Method Of Scientific Instruments Based On User Experience

China's industrial structure has begun a new round of adjustment and reform,innovation and the future of the brand is the most significant trends.Image of the product directly reflects the corporate brand,the difference is technically SMEs are getting smaller and more homogeneous product,most SMEs still in the low end of the industry chain through processing and processing imitate the way product launch,almost no product design and development,how to build a complete,unified and clear image of the product for the survival and development of enterprises play a crucial role.In research on the use of the instrument design,the overall design is much lower than the domestic United States and Europe,focused considered fully functional,and the lack of industrial design considerations,design clutter,its products there is no uniform product image,brand propagation loss of power.Discussion papers starting scientific instruments product image design methods from the user experience perspective.It analyzes the current situation of SMEs and research instruments product image design,made of existing scientific instruments product image problems in design;user experience theory "behavior Focus" as the starting point,observing user behavior using the product's operation,from cognitive psychology the perspective of the needs of users and cognitive established user model of the product;analyzes the influencing factors of scientific instruments product image design,presented the principles and methods of scientific instruments based on user experience product image design,and the establishment of a satisfactory rate meter evaluation sub-system.Finally,through the image design case Tianjin Instrument Co.,Ltd.MediaTek series sensors verify the feasibility of the proposed method.Thesis aims to enable the internal image and external image of a unified scientific instruments products,outstanding brand,improve product competitiveness.This research provides a reference for the same design,research and enterprise products to enhance the brand image of great theoretical significance and practical value.