Re-design Of “ShanRui” Healthy Square Packaging Based On The Concept Of Mawangdui Health

With the rapid development of society,people's quality of life requirements are getting higher and higher,"health" concept by people attention.The current existence of medical treatment is difficult,expensive and so on some of the problems,therefore,"health" has gradually been concerned,and diet becomea most direct and effective health and healthy lifestyle.The subject is committed to the integration of cultural genes and packaging to achieve the goal of visualization of product health.First,through the interpretation of the concept of health Mawangdui,it is attributed to the three health concepts of "essence,energy,spirit",a reasonable tone of health methods.According to the concept of health and health methods,combined with the necessary nutrition of the people,the design of the three kinds of "porridge tea and valley" in the brand of "ShanRui" is chosen.According to the three kinds of health system of "essence,energy,spirit ",the products of " porridge,tea and valley" are classified.Secondly,use the Map analysis method to extract the cultural visual gene.By combining the abstract generalization,the exaggeration change,the decomposition combination and the comprehensive design method,the cloud pattern,phoenix birds pattern,dogwood pattern from Mawangdui will be innovated as a packaging visual support pattern.Once again,in view of the existing defects of brand packaging,comprehensive market analysis and consumer positioning,from the product classification,packaging,vision,structure,material and other aspects of integrated design,to achieve cultural gene and product packaging surface fusion,experiential fusion,spiritual fusion.Finally,through the integration of cultural gene and packaging depth,realize the visualization of the concept of health care,product health culture visualization,brand concept visualization,spread Huxiang culture.Through the research and development of cultural achievements,we can provide cultural support for the existing goods in the market,remodel the brand image of "Shanrui" health brand,enhance the commercial value,and use the feedback from the market to promote the sustainable development of Cultural and creative industries.