Based On The Analysis Of Behavior Psychology Media Fa(?)ade Design Strategy Research Of The Central Business District

For the central business district of media facade design, a number of experts and scholars have done some research and exploration, but most of them are in the designer’s thought from the perspective of the traditional architecture of the starting, based on the technical aspects of the qualitative research, quantify the elements of the study, and make the needle for mode of audience behavior and psychological satisfaction research is relatively small. This study will be on academic on the part of the contents for discussion and supplement, more is combined with the central business district population patterns of behavior analysis and explore the crowd for the factors of influence on media facade psychological satisfaction. To do research on the central business district of the media facade made a qualitative and quantitative combination.This paper is selected in the Chongqing City Commercial Center District media facade as the research object, research site selection in Chongqing three core central business district-- Liberation Monument Central Business District, Jiangbei Guanyinqiao central business district and Shapingba Sanxia square central business district. Set up a relatively comprehensive survey system, and the selection of representative media facade investigation. By participating in the investigation method and questionnaire survey and visits to a combination of research methods, according to the survey data for comparative analysis and mathematical statistics. Finally, it concludes that the current situation of the development of Chongqing City, the central business district of media facade, and according to the current problems and statistical analysis results and develop the central business district of the media facade design strategy.This paper mainly consists of the following four parts:The first part is introduction(the first chapter): defines the study object of this paper, this paper expounds the research background, defining the objectives of the study, research methods and research framework, because under this perspective on study of the central business district of media facade in academia less, the author in the current research, more is study of psychological behavior, the central business district and the media facade design research in three aspects.The second part is the basic research of this dissertation(Chapter 2): in the second part of the article, the development of the central business district of media facades do an overview, and study the related places, including theory and environment behavior theory, including the theory, which as a guide and define the connotation and elements of psychological and behavioral analysis of the commercial center district media facade design based on.The third part is the research part(the third chapter and the fourth chapter): in this part, the author selected to participate in the investigation and questionnaire investigation as the main research methods. To determine the three central business district in the six research object, established the central business district of media facade design influencing factors and design a questionnaire. In chapter four phase analysis and study the status of research on, investigation, statistical data were qualitative and quantitative analysis, the obtained corresponding conclusions.The fourth part(Chapter 5) strategy: analysis of the survey results were combing drawn between each factor correlation relationships are summarized in conclusion, and puts forward the central business district of media facade of targeted design strategy.The fifth part(Chapter 6) is the practice part: to 2015 Chongqing Jiangbei Guanyinqiao Street No. 2 night lighting design project as an example, on the above research results application method and process of the design are discussed in detail, and the design of the case analysis, the validity is confirmed by the comparison of the effects before and after the design.