The Research On Modern Simplism Design Under The Background Of Low-carbon Packaging

Modern society pursuit of economic efficiency,at the same time many packaging decoration material structure,excessive,modelling heavy and complicated,resulting in a waste of resources and visual pollution to people’s living conditions and ecological environment has brought more kinds of negative effects caused by mankind for their own production activities with a reflection.To achieve reasonable production,green living,low-carbon development model,packaging design gradually toward scientific planning,the development of the concept of eco-oriented direction,this design approach to the "simplism"as the main expression.Modernism 19th century decorative style and conciseness without combining concise as functionality,simplicity,and reduce the doctrine of formal geometric design techniques,the achievements of many classic minimalist design,this design approach through the continuation and improvement It is widely applied to visual communication design.After refinement of the times,the "simplicity" packaging design approach from the rational use of resources and maintaining ecological balance point of view,in line with the purpose of minimizing resource consumption and waste emissions,is to promote sustainable development and improve the human environment inevitable select.To be shipped this development,packaging design from protection product,to convey information,promote sales perspective "functional"form,evolved into carrying a green low-carbon society "expects," emphasis on "simplism" design thought.This paper is of concern in ecological issues,universal appeal to the larger environment green low-carbon life,the simple approach to the design of the packaging with the connotation and external manifestation,explore the breadth of functional value were studied simple form and packaging similarities green philosophy of life,to make packaging design draw more "nutrients" from the minimalist approach,and more conducive to harmony between man and nature,conducive to social,economic and environmental sustainability of design inspiration,and thus more good guidance packaging design practice.Firstly,to study the reserch theory simplism design,carded background and development of "simplism"design;the "simplicity" of environmental awareness is reflected in packaging design were discussed,the use of "simple" method of packaging design brand examples,which are summarized into the simplified schematic of the elements of the package,to explore various visual elements for the performance of its minimalist packaging design practices,and for a variety of features to this aspect were discussed in detail;finally obtained from the minimalist packaging design applications a revelation:packaging design approach is no longer simply a variation of,and will focus on green design does not violate people’s own feelings and experience the comfortable conditions.Designers also need to have responsibility and morality,creation conforms to the rationalization of modern green living packaging design,used in the packaging design is contracted gimmick is human "person" and "people" harmony,harmony of "man" and "natural" inevitable choice.