Preliminary Studies On Construct Imago Of Architecture& Landscape In Public Exterior Space Of Contemporary Campus

Colleges and Universities which have full of academic atmosphere and hu manistic feelings are special. It is also a syntheses of two attributes: material and spiritual. As the core of the campus environment, quite a number of camp us external public space have been build only as open square, or outside the r emaining space in the form of construction, so that makes students become col d and detached to it.The author believes that it is a solution that construct architecture & land scape imago to arouse the resonance of the teachers and students and campus.Imago rooted in classical aesthetics in China, which is the accurate effective table form expresses the important tool. It is meaningful on several aspects su ch as history, culture, poetry, painting, arts and crafts, architecture, landscape a nd so on, also has a reference value for the space design of campus which ha s the cultural attributes.The author analyzes the types and features of campus external public spac e on the basis of students behavior and psychological characteristics, which is premised to carry out the imago. Then analyzes the concept and logic structur e of imago, proof image from the designers through the process of creation to the viewer, and points out the guidance to the design image. Then based on the campus of external public space, in the two aspects of architecture and lan dscape embodies the concept of image, character, classification, present the carr ier, will image the illusory concept fall on the physical level. Finally the auth or taken a military university canteen reconstruction project as an example, to tell how to combine design and imago constructing,which concluding analysis of geographical conditions, analyze and solve problems, analytical design sche me from the perspective of architecture & landscape imago construction.