The Study On Wireless Headphones Design Method Of Brand Identity

In such an internet era of information sharing, wide application, the high-speed-development of network technology and the extensive use of communication technology make the distance between people getting closer. The world is being smaller, but the technology competition between countries, regions and industries is being more and more fierce. The gradual disappearance of technical barriers leads to large numbers of products having similar shape, similar quality and similar function with the market, the global homogenization of products becoming more and more serious. It's not enough that Enterprises in the same industry want to win only relying on the technological advantage and product price. What is more, monopolizing is out of the question. Enterprises relying on a product or a certain function is not a long-term solution with the flood of products' numbers and styles. How to make products trusted and depended on by consumers over a long period of time is even more vital. If enterprises want to survive and succeed in such an environment, it will be necessary to make the brands and the products handily beating the competition, to make them getting the users' identity and leaving a deep impression in their minds. For this, companies have to conduct unified and clear brand identity design for all products, letting them possessing unified recognized characteristics and unusual experience.With the company's gradually expanding, the product lines' increasing and the growing market competition, Suzhou Sonavox Electronics Co.,Ltd has realized that if it wants to create a distinctive, unique and stable brand, and to realize brand identification and product dynastification, it's necessary to take advantage of scientific design methods planning and managing each generation of products of the same brand uniformly and of the rational design with inheritance and innovation. To keep the image of products distinctive, unified, personalized and visual massively, design is the core means to participate in market competition, to win the long-term market favor by High-quality brand, and to produce economic benefits continuously.This article debates the design methods of Suzhou Sonavox's wireless headsets from the perspective of brand recognition, bringing templates for the other product line design. Firstly, it objectively analyses the application of brand recognition in industry and academia at home and abroad, digs out the essence of brand recognition in theory, and explores that how it conveys the brand concepts and product demands and builds brand loyalty by the main and outspread identification value. Secondly, it carries on the contrast analysis of Suzhou Sonavox and the classic case-Nokia mobile phone with practice, detailedly interpretating brand identity gene transformation of their products and learning from the successful experience of the Nokia to map the problem of Suzhou Sonavox. Thirdly, it learns from the successful case of Nokia and interprets its brand identity gene transformation from its products, reflecting the business issues of Suzhou Sonavox. Fourthly, starting from the product design strategy under the brand recognition, this article raises the commonly used methods and their shortcomings of the existing identity design, and from this optimizes a set one and aided ones. Fifthly, according to those methods, it makes a detailed analysis of domestic wireless headset brand status and the competing products of Suzhou Sonavox wireless headset respectively, putting forward the design goals and design ideas. Finally, it makes a summary and outlook.