Research On The Guiding Marketing Mechanism Based On The Differential Management Of Catering Industry

In this paper, a comprehensive analysis of current situation and development of catering industry trends, the domestic catering enterprises are facing the competition. At the international and domestic well-known examples of the differences of f catering business success stories, based on how the industry from the characteristics of the catering industry, consumers of the mainstream of the evolution of consumer demand, as well as the personalization of the actual catering companies need to establish a set of practical guiding marketing mechanism, firstly we must form a "customer-centered" business philosophy, there is a complete customer relationship management system (CRM); customer management system is in the final analysis, Culture combined with the operational system at the same time, are designed to improve the relationship between enterprises and customers to a new type of management mechanism, the implementation of its major clients in business management, sales, service and technical support and other customer-related areas, while support for the leadership of the decision-making and provide a theoretical basis, so that customers feel the company from time to time The existence of corporate clients at any time that changes. Marketing theory on the evolution of differences in customer demand and the theory of the theory for the domestic consumer opinion, and on this basis, consumer spending on catering needs, behavior, motivation are discussed. By providing demonstration cases, this paper carried out a deep analysis and beneficial exploration on establishing the guiding marketing mechanism to promote the clients’ demand from being implicit to transparent, from being unstable to stable on the base of the differential management and the administration of the client connections. It also takes on investigations on how can catering enterprises realize the differential management as well as how can they guide the clients’ consumption centered at their demand under the circumstances of drastic market competition. It is strongly believed that there exists a practical and referent significance of this thesis in helping the enterprises to improve their management especially to successfully fulfil their differential strategy.