| Recently, the electronic commerce has developed rather quickly. More and more companies in various industries are working hard to develop electronic commerce. Some pharmaceutical enterprises are making full preparations to get the qualifications to establish their own electronic business.But its development will encounter various difficulties and challenges because of its short development history and lacking referential experience. Hereby, methods like researching the references, information and summarizing the experience are used to collect and reorganize the relative information about medicinal electronic business. It’s expected to analyze the development difficulties, to find out the solutions, and to forecast the development trends. Firstly, it introduces the researching background, significance, the world’s study trends. Secondly, it points out the main concepts and relative theories on medicinal electronic business. The third chapter mainly discusses its market potentiality and development trends by analyzing the sales conditions and sale models. The next three chapters is the main part of the essay to analyze the current situation, obstacles in development, referential experience in other countries and sustainable development ways. Finally, it’s to make a conclusion of the whole study, to find out the deficiency and further study prospects. |
PDF Full Text Request