Study On Marketing Strategy Of Wealth Managemant In Shaanxi Branch,bank Of China

Wealth management is the topic of the most concern by the current Chinese financial industry and people. City-duellers fortune expand quickly lead to the demand for financial services,combine with the internal demand of the diversified operation and the strategy transition achieved by financial innovation,making a powerful driving force and a wide expand avea for the emergence of financial services.wealtfhmanagement development has been the most important means of competing severely for high grade customer market and the growth in tens of econanic benefit.In addition it has been are of the major divections of its developmentThis article analysis on the lack of organization ability in the wealth management,the imperfection of professinal ranks,the weakness of date analysis and the short of product innovation of wealth management in Shaanxi Branch of Bank of China on lucubrating,”7p”theoryhas been provided as the guide of improvement in product,place, promation, price,persoral,physical facilities,processes,also provided the supporting measure of building a professional team, increasing the product innvation, improvement of service quality, and estabishing a scietific evaluation mechanism and other appropriate safeguards, this will make sense in the improvement and strength the competitive advantage which result in a better guide to the improvement of wealth management in BOC.