Research On The Influencing Factors Of Corporate Social Responsibility Information Disclosure From The Perspective Of Media

In recent years, with the continuous development of China’s economy, the original in order to maximize the pursuit of economic efficiency of enterprises is caused by the social responsibility flaw problems gradually exposed, along with the continuous severe haze weather, repeated exposure of food safety issues,such as social responsibility events occur frequently, social from all walks of life to the corporate social responsibility information disclosure demands increasingly urgent. Use what method can enhance the quality and level of corporate social responsibility information disclosure get attention. In the information disclosure of most events, the media as an important channel and effective way to monitor and disseminate corporate social responsibility disclosure is very important to promote corporate social responsibility.At this stage, the academic research on corporate social responsibility information disclosure from the impact on the company’s characteristics, the media on how to affect corporate social responsibility information disclosure research is still insufficient. Therefore, it has a certain value to carry on the research of corporate responsibility information disclosure with the media attention as the starting point. With the help of theoretical analysis, combing the relationship between media attention and corporate social responsibility, and to explore the extent of the market, the disclosure of voluntary and consumer sensitivity to the impact of whether there is a difference between the two. Empirical study mainly by run Ling net,CNKI publication database, market development level report authoritative data source, through data mining and finishing, to control the scale of enterprise, annual and profitability factors after the establishment of a multiple regression model, and test the degree of marketization, voluntary and consumer sensitivity to the effects of disclosure. Based on theoretical analysis, analysis of the relationship between media and corporate social responsibility, and to explore the degree of marketization, voluntary disclosure and consumer sensitivity to the influence between the two difference The research results are consistent with the research hypothesis and the actual situation. It is proved that the media’s attention to the research of the corporate social responsibility has the promotion of the theory.Discussion on media attention and corporate social responsibility information disclosure and the relationship between the two, with deepening the academic content, to provide enterprises with management implications and provide reference value and significance for policy makers. In terms of the limitations of the study, due to the limitations of the research data, in media attention to the measure of the process, not the television, Internet and other media into account; secondly, the nature of the report is divided, these aspects of the research results may will have a certain impact.