Brand Globalization Model Research Of China Enterprise

Since the reforming and opening up, joining the WTO, constructing a free trade zone, China actively integrate into the world economy, actively with other countries to carry out various types of economic cooperation, it is precisely because the right choice for China in line with China’s national conditions, its own characteristics the path of economic development, which makes the level of high economic growth that continues today. At this stage, to accelerate the integration of the world economy, is showing a trend of intense competition, enterprises, especially multinational corporations is to become the protagonist of this international competition, and now the international market before competition is mainly brand competition.In this case, Chinese enterprises should accelerate the pace of internationalization, now "Made in China" has been familiar to the international market, China needs to do at this stage is referred to China’s brand competitiveness. In the process of internationalization of international brands is the key enterprises need to focus on how the brand to the world, how to improve the international status of the brand, how to better implement international brands require us to think.The purpose of this paper is based on the perspective of the internationalization process through the study of international brand model, in order to better improve our corporate brand in the international market competitiveness, in order to ensure effective use of limited resources of enterprises, the establishment of a powerful business model theory of international brands, those will campaign in overseas markets with long-term ambition of Chinese companies to provide a reference for. Through study of a representative of a typical case of an international brand, according to the progressive and leap two models were compared classification, four from the selection of the target market, positioning the brand concept, product core competitiveness, marketing strategies were analysis of the different revelation, rules and characteristics of Huawei, TCL, Haier, Wenzhou commodity markets brand international mode, and then further explore its general applicable conditions stated in international brand companies can refer to the general rules.