The Impact Study Between The Intangible Assets Of Gem Listed Companies And Its Business Performance

In the backdrop of the global economic integration step by step,due to the increasingly intense competition in business and the rapid progress of information technology,the importance of science and technology in enterprise development more and more prominent. Corresponding to this, the center resources of promoting the economic growth began to tilt from tangible assets to intangible assets. The core of the commercial competition also from the traditional financial capital accumulation, physical capital investment and expansion began transfer to the intellectual rights, sales channels, or human capital investment, customer relationships acquired, gradually. Especially for the GEM listed companies witch famous for its high-tech. Intangible assets is becoming the key to help its rapid development and to stay strong profitability. Also, intangible assets are indispensable economic elements for the GEM listed companies to participate in market competition, setting up enterprise brand and keep sustainable competitive advantage. Answer these questions of which the intangible assets have what influence to the enterprise’s development, what is the relationship between intangible assets with the enterprise performance, and intangible assets through what way to affecting the corporate performance is become more and more important.Based on the extensive review of Chinese and foreign literature of searching the intangible assets, Analyzed the characteristics of the intangible assets and its value creation. With the GEM listed companies as the main object of study in China,carried out the descriptive statistics on the intangible assets its owned. By combining descriptive statistics analysis results and the previous research on intangible assets,analysis the intangible assets features of the GEM listed companies. And multiple regression analysis total intangible assets, different types of intangible assets to the GEM listed company performance with the enterprise operating performance. In the article, the first chapter elaborated the research background and significance of this paper. In the second chapter, instructs the related theory and concept which will be used in this paper. In the third chapter, analysis the intangible assets characteristic of which the GEM listed companies hold. In the fourth chapter, analysis of the mechanism between the intangible assets with the business performance of the GEM listed companies. In the fifth chapter, the writer test the previous assumptions use the method of empirical test. The results showed that: The GEM listed company’s intangible assets total present positive correlation with corporate performance. Deferred a year later, the contribution of intangible assets to corporate operating performance shows the tendency of gradually reduce. Patent technology of intangible assets contributes more than generic technical intangible assets to the enterprise performance. At the end of the paper, the writer puts forward some corresponding policy suggestions and management measures of the intangible assets, for the enterprise to strengthen intangible assets operation management and intangible assets innovation to provide the basis.