| With rapid development of industry in China, more and more industrial waste are generated during the process of industrial production. Without proper disposal of such industrial waste, it might result in wasting resources as well as harming the environment, and further, threatening people’s health and life. Therefore, to strengthen the integrated use of industrial waste resources becomes a task that has to be fulfilled.Utilizing industrial waste to produce building materials is an effective solution to realizing integrated use of industrial waste resources. Construction industry is one of the mainstay industries in China’s national economy, and building materials, especially new building materials are important parts of construction industry. Using industrial waste to produce new building materials is of great significance to developing cyclic economy, pushing forward ecological civilization and promoting sustainable development of economy. It has both great economic benefits and social benefits.This business plan is focusing on the subject of Fujian JB Company’s Moisture-proof Gypsum Blocks Project,and the purpose is to find solutions to finance the expansion of its production capacity. It first gives a brief introduction on this project, and then carries on the internal environment analysis of this project from the aspects of internal resources and internal capability. It then uses PEST model to analyze the macro environment of this project and use Michael Porter’s Five Forces to analyze the competition environment. Based on the analysis of internal environment and external environment, it carries on SWOT analysis and formulate the company’s development strategy. Then it uses STP model and finalizes the market positioning and revenue model of this project. Its construction plan to increase the production capacity and operation plan are also formulated.The final part of this paper is mainly focusing on financial analysis. It first formulates the financing program based on the construction plan and operation plan of this project. Financial forecast is made accordingly, which includes investment estimation and capital raise, income and tax forecast, cost and expense estimate and profit calculation. Based on the above forecast, it analyzes the profitability and debt paying ability of this project, and evaluates the benefit of investment on this project. Based on the calculation, its IRR is 36.17%, and NPV reaches CNY26,954,000,and the return is more than12%. The conclusion is that this project is feasible. This paper also gives solutions on exit of private equity investment. Finally, this paper analyzes the risks from both quantitative and qualitative perspectives and gives some counter measures.Through analysis on project of Fujian JB Company’s Moisture-proof Gypsum Blocks, this paper concludes that the project can bring the investors with promising economic return, furthermore, this project enjoys strong support of the government. Therefore, this project has great investment vale. |