Research On The Operation Strategy Of The New Media Integrated Broadcast Control Platform In Gansu IPTV

IPTV is a product of the development of broadband Internet technology to a certain stage, from the telecom operators to provide users with the use of IP protocol to connect the interactive video and audio services. It provides a new value-added business and business model for the radio and television industry, especially in the telecommunications industry. In this paper, we use the management knowledge, and take the Gansu FeiShi New Media IPTV new media integrated broadcast control platform as the breakthrough point, and make a comprehensive and in-depth analysis on the Gansu IPTV market.Firstly, this paper introduces the development of IPTV and the main features of Gansu FeiShi New Media technology and business. IPTV is in the triple play and radio and television industry in the context of the birth of the main business.Interactive programs and a large number of on-demand content is IPTV than other TV business has a greater advantage, but due to cross sectoral cross sectoral collaboration has caused confusion in the market, so that the development of IPTV in the opportunities and challenges ahead.IPTV’s market environment is complex, the operation mode is diverse, its development is subject to the policy, capital, technology, geographical and other factors, so it is not mature and stable industry chain. For radio and television, in the industry chain as a content provider, the industry chain has a very important role.This paper will use PEST analysis model, SWOT analysis model and industry chain analysis, competitor analysis and other methods, from different angles, different levels of IPTV industry as well as operators operating market environment analysis.Finally, Gansu FeiShi New Media new media integrated broadcast control platform operation mode and operation strategy analysis and research, the market and the user to carry out the positioning analysis research, which helps Gansu FeiShi New Media’s business development has been a breakthrough, to complete the transition.