Research On Marketing Strategy Of Zona Company

Recently with the popularity of smart phones and various electronic products, the frequency of people use the electronic products is higher and higher, resulting in the increasing number of myopia and younger trend. According to the Guangming Daily. The results show that the China youth myopia tends to be younger age, the existing blind of more than 500 million, more than600 million of low vision, children strabismus, amblyopia 1000 million. The average juvenile myopia rate of 40%, college students myopia rate is far more than 70%. White collar myopia rate reached 30%, with the increase in juvenile myopia, optical industry demand. And the development of young people is not complete, the degree of myopia in the change, the need for regular replacement of glasses, increasing demand. With the white-collar society has gradually become the mainstay of, they have a considerable income, and has a relatively high requirements on the quality of glasses, so their market and profit rate is considerable.Glasses industry as known as profiteering industry, lead to social capital have entered the competition in the industry, prepared in the growing market divides a cup of a thick soup, but the glasses shop number has far exceeded the reasonable capacity, cause most of the shops are in the doldrums, survival situation is worrying.As a new entrants to the local brands in South China market, facing the growing consumer demand and the fierce market competition, Zona glasses is faced with opportunities and threats.How to cultivate and create the core competitive ability, suitable for the production young Chinese consumers and products with unique advantages, how to integrate the Chinese cultural elements and matching the needs of the Chinese market, quickly to seize the Chinese market heights, cultivate brand advantage, to maintain rapid growth, has become a company must face the problems and difficulties.Based on the previous theoretical studies, this paper will conduct a research on the environment and business models of Zona glasses, from four aspects of Zona glasses "knowledge", "seek bureau", "layout", "control" in-depth discussion, prompting Zona glasses in the increasingly fierce market competition in an invincible position and continue to grow and develop, through a series of security measures, including human resources optimization, promote the fashion design and enterprise culture, from the human and cultural aspects to ensure Zona glasses’ sustainable development.