Research On Credit Mode Innovation Of Small And Micro Businesses Based On Big Data

Small andMicro Businessesis the force of China’s economic transformation. It helpsto provide a lot of jobs and injects new impetus to activate national economy, which provides a powerful guarantee for the stability and prosperity of the whole society. But most of them are faced with financing problem, which seriously restricted theSmall and Micro Businesses to maintain stable development. Small andMicro Businesses financing problem have many reasons.From the surface, Small and Micro Businesses financing is difficult because of its high operational risk for small scale, low fixed asset ratio and defective financial system. However, the in-depth research and analysis found the source is information asymmetry between Small and Micro Businesses and commercial banks, incompatible risk management incentive, and undeveloped market of direct financing. Under the market and the government’s driving, the financing problem ofSmall andMicro Businesses is graduallyimproved, as well as, more and more banks and other financial institutions will enhance the credit service ofSmall andMicro Businesses as an important part of the strategic transformation.Under the new pattern of The Internet Finance, big data will play animportant role in financial applications, as the Internet era of new financial era. In this new normal, China’s commercial banks will be in a new pattern of great opportunities and challenges. Commercial banks need to continuously improve their ability to compete in the market, reduce operating costs, improves business efficiency so as to maintain a leading edge. In thenew normal of Internet financial era, commercial banks takes full advantage of big data information from enterprise platform, combined with their own strong financial strength and advanced capital clearing advantages, to better provide credit support forSmall andMicro Businesses.First of all, on the base of researching the domestic and foreign small and micro credit model, this paper analyses small and micro credit service of commercial banks as well as in big data using mode to explore small and micro credit service. Secondly, it introduces the basic principle of Small andMicro Businesses credit data modeland gives a detailed description of the operation process of the new model, which indepth analyses the new mode of credit system.Thirdly, it uses the game theory to illustrate the small andmicrocredit data model how to promote multi-party participation, benefit sharing, risk sharing, so as to solve the problems existing in the process of small and microbusinesses credit.Then, by interpreting the existing case of credit mode, this paper points outthe problem of this model and usesthe big data credit new model to solve the existing problems, which concludes that the new model of big data credit business has more advantages inSmall andMicro Businesses. Finally, it make a main conclusions, and give some advice for the credit guarantee system, credit system, incentive and restraint mechanisms, broaden the channels of small and micro credit, etc., which effectively solve the small and micro Businessesloans with theoretical reference.