The Research On The Construction Of Marketing Channel Of Wan Bang

In recent years, our country step into the stage of comprehensive deepen reform gradually, Under the background of the rapid development of market economy, the deepen reforming of medical and health system has entered the critical stage. With the focous on the deepen reforming of medical and health system from whole society, our country manage the pharmaceutical enterprise and drugs more and more strict, the pharmaceutical industry has great changed. The pharmaceutical has the name of “Never fading sunrise industry”, it includes various aspects of people’s health, social stability and economic development, its special decides its importance. The pharmaceutical industry of our country has maintained a steady rapid growth trend, and becoming one of the fast growing industry in the world. With the constantly improve the degree of opening to the outside world, more and more pharmaceutical enterprises income China, has great impact on domestic pharmaceutical enterprises. To the domestic pharmaceutical enterprises, the severity situation is not opportunity but challenge.WanBang is a larger company in our country’s pharmaceutical industry, and the largest insulin production base. Its marketing network include all over our country, and the core product insulin has advantaged competitive. But with more and more competitive, and a series of problems to be solved, finding the best marketing network is only way to gain advantage. At the same time, being the model of pharmaceutical industry, the research of this article will promote reference on marketing theory. So, research on how to optimize the marketing channel and improve internal marketing system will be have theoretical significance and practical significance.On the basis of access to information of marketing channel and phamaceutical marketing channel, the authur research the insulin situation of WanBang. In order to gain the firsthand material, the authur interview the top manager and middle manager. Then use SWOT analysis method, analysing the strength, weakness, opportunity and threat of WanBang, to provide according to improve the marketing channel. In order to solve the problem of WanBang’s marketing channel, this article provide suggestions.