Helingeer County Of Hohhot Leisure Agriculture Development Research

With the acceleration of urbanization and improve people’s living standards increase, improvement of traffic conditions, people’s income, combined with the institutionalization of paid leave so that people’s consumption concept and leisure ideas have been greatly changed. China has gradually starting to create a strong atmosphere of casual, casual environment for development are maturing, casual sense of urban and rural residents growing, idyllic landscape and the use of agricultural resources, providing a variety of experiences and entertainment and leisure activities for the public, more and more people welcome.In this paper, by analyzing the overall condition of Helingeer County leisure agriculture development, and on the willingness of consumers to participate in casual factors agriculture we conducted a survey, results Helingeer County leisure agriculture development problems and concludes Helingeer County development proposals and countermeasures of leisure agriculture. The main research contents and results as follows:(1) According to the SWOT analysis and the development of leisure agriculture Helingeer County internal strengths and weaknesses, external opportunities and challenges. There are advantages of geographical location, tourism resources; inferior products are mainly single type of publicity poor, weakening consumer demand and experience a sense; the opportunity to support the policy, the broad prospects for the development of enterprises to promote economic development, industry changes in consumer travel content; the challenge is to compete with the industry and the surrounding area, the constraints of the traditional concept of the consumer. To sum up and draw Helingeer County overall conditions for leisure agriculture development.(2) According to the survey questionnaire to understand the wishes and factors influencing consumer participation in leisure agriculture, drawn Helingeer County leisure agriculture development problems:First, the lack of overall development planning; Second, the propaganda is not enough; the third is the cultural connotation and not in-depth topics; Fourth, the service needs to be improved.(3) analysis and its implications for Helingeer County leisure agriculture in a typical case, come and leisure Helingeer County Agricultural Development suggestions and countermeasures. First Planning scientifically and strengthening management; second is to strengthen publicity to build brand; third is to strengthen the theme prominent feature; Fourth, to enhance the level of service of leisure agriculture.Due to the limited scope of this investigation and selection of objects, the findings obtained lack of representativeness, and the institute of information need not comprehensive enough. It is also focused on the future direction of my research on this issue.