A Study On The Further Development Of The Ecotourism In Caidian District,Wuhan

Nowadays, the social competitions are fiercer, the environment is polluted more seriously and the situation of human living and sustainable development is severer. In this situation, people are constantly suffering from the pressure of increasing work and life. The sense of happiness is less and less and the ways of experiencing happiness are fewer and fewer. Travel, which was once a good choice of relaxing, reducing pressure and protecting health, now faces some difficulties. On the one hand, the scenic spots are saturated on holidays, which gives the tourists some uncomfortable feelings on food, housing and moving. On the other hand, the traditional travel can’t meet the tourists’ needs, such as releasing pressure and purifying the soul. In this case, ecotourism becomes very popular, which is not only buried in landscape and pleasure, but also provides the opportunity for the sustainable development and protect the ecology. It also can be combined with the regional culture and customs, which gives the tourists some benefits and relaxation. So the ecotourism is a popular way which benefits the tourists, the tourism developer and the local people. At present, the opening ecotourism areas mainly include forest parks, the interest of viewsand natural reserves at home. The districts which were developed earlier and more mature in ecotourism are mainly located in Shangri-la, Sipsongpanna, the changbai mount and Hanas in xinjiang. China’s famous ecotourism districts mainly include the mountain eco-district, the lake eco-district, forest, the grassland, the ocean, the birdwatching, the glacier, the drift and hiking eco-districts and so on. Although Caidian is not so famous in the whole Mid-China travel circle, which is named "The Garden of Wuhan city" and "The Eco-Green land", has a bright future of developing travel on the basis of its outstanding ecology environment, rich travel resources, convenient transportation and ancient background of Zhiyin culture. These years, the ecotourism in Caidian is advertising and developing quickly, and exploits a series of unique product and destination. It targets nearby areas and the mid-aged and young men, which developed a large travel market and owned a certain popularity and competitive strength.This paper researches on the further development of ecotourism in Caidian District, analyzing the ecotourism resources, tourism market and the tourism products in Caidian by field research and looking up and sorting out the related docuncent literature. It turns out that Caidian ecotourism has a very clear cultural subject, brilliant slogan and a certain resource deposit and tourism market. However, there still exists many problems in resource exploitation, the development of health tourism products. For example, there is no total planning, not enough integration in advanced tourism programs, weak basic tourism development, single country leisure tourism products, not enough deep development and the lag in tourism market promoting and so on. At the same time, it discusses the basic theories of ecotourism, tourism planning and promoting. It also objectively states the present situation of the ecotourism development in Caidian, the planning of tourism programs, the analysis of tourism market, the desigh of tourism products, so that the suggestions can be given to the further development of ecotourism in Caidian. During the development, we should make protection and development equal, make the Zhiyin culture stand out, combine the travel resources of different areas to form a system and produce the key products of ecotourism. We also accurately targets the objective market, especially explode the outdoor healthy activities for the middle and young men and exploit the Buddhism culture for the aged, which should be equipped with the ecology landscape and advanced facilities. Besides, we should match the slogan and image of "Zhiyin hometown, waters of Lotus", attach great importance to the eastern lakes wetland ecotourism circle", "the middle river two mountains eco-relaxation circle", the western "wetland plate-field ecotourism circle and the Zhiyin culture. In addition, we will combine all the ecotourism resources of Caidian, strengthen the advertisement of city image and optimize the structures of products.The study on the development of ecotourism in Caidian District is a long procedure which needs constantly discovering and gradually developing. Only by concluding the former experience, finding out the problems and solving the problem efficiently can we find an excellent ecotourism spots with ecology, culture agriculture, commercial and livable city. It can develop the theme industry chain of Zhiyin Culture that includes tourism, fishing, agriculture, handicraft manufacturing, which promotes the development of finance and society.