Research System Of Online Travel Service Quality Evaluation Based On Tourist Perception

With the advent of the era of mobile Internet, through the online travel booking, buy products has become a form of popular with consumers. As intermediary, tourists and tourism product to provide products and services online travel service content easy to imitate, and service quality from the beginning on the day of development to ridicule. Facing the rapid development of online travel at the same time, the theoretical research is relatively lagging behind. So, based on customer perception of online travel service quality evaluation research is of practical and theoretical significance.Therefore, this article will be divided into six chapters:the first chapter, the background, significance, content and method of study on the simple introduction, and the innovation of the full text is summarized; The second chapter, the theoretical basis of literature review and research. To online travel generalizes the research achievements at home and abroad, also introduces the basic theory of research in this paper. The third chapter, the key factor for the assessment of online travel services and dimension were analyzed, and based on the online travel consumer demand characteristics, discusses the mobile Internet era under the background of urgency and the importance of online travel service quality improvement, and the evaluation method are analyzed. The fourth chapter, based on tourist perception of online travel service quality evaluation research, combing the service quality evaluation dimensions, analysis affecting the quality of online travel service quality perception dimension and factor, finally built the online travel service quality evaluation model based on tourists, is a on the basis of predecessors’research, establish a includes seven dimensions and 26 evaluation factor based on customer perception of online travel service quality evaluation system. The fifth chapter to ctrip as empirical study. Based on the analysis of online travel service quality factors influencing factors on the use of the questionnaire survey to tourists and buy according to the results of the questionnaire data analysis, on this basis, find out the gap of service, targeted to improve service strategy. The sixth chapter, conclusion and prospect. Summarize the conclusion, and insufficient research and efforts in the direction of the future are put forward.In this paper, we study the system logic is strong, at the forefront of rich content, method is scientific and rigorous. Major achievements include:first, using empirical research method, the multiple evaluation factor into the case study. Second, the theory of customer perceived quality combined with online travel service quality evaluation, set up relative perfect customer perception of quality evaluation system.