Financial Risk Problem Research Of The Case Of PPTV Acquired By SUNING COMMERCE

Nowadays, Internet is developing rapidly. The application and thought of the Internet is changing the whole market business model, and constantly inspire new commercial form. After suffering the huge impact of the Internet, enterprises of Chinese traditional retailing began to change. They are looking for a way out. Among them, SUNING COMMERCE has been exploring the Internet retail transformation a lot, which is in the leading position of the industry.In the process of the transformation, investment, merger and acquisition are simple and quick ways. Therefore, merger and acquisition of retailing is accelerating. Domestic and foreign research on the merger and acquisition performance has a long history. But for the industry which is closely associated with the Internet, the method of the merger and acquisition financial risk is not applicable. For emerging Internet domain, in the process of m&a, enterprise will face various risks of mergers and acquisitions. Among them, financial risk is especially significant impact, which is exist in each link in mergers and acquisitions. Lower the m&a financial risk of the enterprise is of great significance to improve the success rate of m&a and achieve targets.In this background, combined with the characteristics of the Internet, this article selects the case of the SUNING COMMERCE GROUP CO.,LTD. acquiring PPTV to study financial risk. On the analysis of the m&a financial risk, according to the environment and the characteristics of enterprises, combining with the background of m&a, study four financial risk(valuation risk, financing risk and payment risk and financial integration risk), the effects of various risks of suning and the causes of these risks. These can lay the foundation for the later m&a financial risk prevention suggestions proposed. After the analysis of the Suning m&a financial risk, in the case of four kinds of main risk, this article can give risk prevention Suggestions respectively. Because SUNING is in a leading position, in the process of transformation of Internet retailing has certain representativeness, PPTV belongs to video industry, also has a certain uniqueness,.therefore, the study on the case of the SUNING COMMERCE GROUP CO.,LTD. acquiring PPTV can provide the certain reference value for m&a financial risk research.