Research On Risk Evaluation Of B2C Enterprise Information Sharing

With the development of society and economy, especially in the 90’s of last century, the development of electronic commerce has led to a widespread and profound business transformation. B2C enterprises market share is getting higher and higher, the B2C market has become a hot areas of the development of Chinese e-commerce market. Information sharing as B2C enterprise and consumer communication and build bridges of trust, play a role can ′ t be ignored in the development of B2C in the enterprise.In the process of the development of current B2C enterprise, between enterprises,information sharing is an effective means for enterprises to achieve high performance and enhance the comprehensive competitiveness, but the B2C enterprise information sharing have special requirements, the requirements of B2C enterprises in the process of information sharing are timely communication, transformation, and the Internet to provide efficient and secure information sharing platform. In the face of so many special requirements, after recent years of exploration in the B2C enterprise information sharing aspect to have the remarkable progress and perfect, but in the process of B2C enterprise information sharing also has many risks. The content of information distortion, information hiding, the network transmission speed, the stability of the server and software design problem will bring risks to information sharing. To explore the causes of these problems, find out the cause of information sharing of risk prevention, in order to improve the core competitiveness of enterprises and the share of the B2C market. So the B2C enterprise information sharing risk problem has attracted more and more attention of academic circles.The study of B2C enterprise information sharing risk from the start, based on the risk sharing of B2C enterprise information at home and abroad, the B2C enterprise information sharing risk of dimension analysis, the framework of information management, information, network platform and increase the cost of the four dimensions. Through the empirical analysis to construct the B2C enterprise information sharing risk evaluation index system, provide a theoretical basis for the risk assessment of B2C enterprise information sharing, but also for the formulation of relevant policies and laws and regulations policy departments to provide relevant reference support.This study is divided into six parts: the first chapter is the introduction. The second chapter is a review of the enterprise information sharing risk assessment B2C.In the third chapter, the B2C enterprise information sharing risk dimension are analyzed. The construction of evaluation index system of the B2C enterprise information sharing risk is analyzed in the fourth chapter. The fifth chapter gives an empirical analysis on the application. The sixth chapter is the conclusion and the prospect of this research. This article through the information sharing model construction and evaluation method of innovation, accurate analysis of the B2C enterprise information sharing risk factors, to provide reference for B2C enterprises to reduce the risk of information sharing.