| With China’s accession to the WTO, domestic enterprises increasingly fierce competition, the enterprises of our country not only to compete with domestic industry enterprises, also should be in line with international standards, with companies from all over the world to carry on the fight, enterprises in a more open and competitive environment, how to improve the core competitiveness of enterprises has become a problem to be solved.Patent information is a set of economic, technical, legal information in the integration of information resources, the enterprise can get through the study of the processing of patent intelligence analysis, patent information is scientific and technological innovation in the main sign.Therefore, as a means, the patent information through the analysis of enterprise patent intelligence to develop competitive strategy has a certain theoretical innovation.This paper first defines the concept and characteristics of patent information and the important role of enterprise;Once again to the enterprise three basic one by one, and on the patent intelligence analysis and the relationship between the three basic competitive strategy has made a more detailed discussion.On this basis, in jiaozuo long feng fur enterprise co., LTD as an example, the view of the analysis of how to develop enterprises based on patent information cost leadership strategy and differentiation strategy.By jiaozuo long feng leather co., LTD. Patent application analysis of the types and the number of applications, the analysis of patent technology, and some conclusions on the analysis of the patent inventor, think jiaozuo long feng leather co., LTD. Suitable for combination will cost leadership strategy and differentiation strategy of competitive strategy.The patent information for enterprises to develop competitive strategy analysis method has certain theoretical innovation, hope for other enterprises at home and abroad to develop competitive strategy provides a new way of thinking. |
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