Establishment And Application Of Evaluation Index System Of Kunming City To Create A National E-commerce Model City

In order to further promote the rapid sustainable development of electronic commerce, the National Development and Reform Commission, Ministry of Commerce and other nine ministries and commissions launched a "national e-commerce model city" to create activities nationwide. But Kunming have not create any outstanding performance as one of "national e-commerce model city", To build a e-commerce model city create work evaluation system is benefit of scientific and objective assessment of e-commerce and development work carried out in Kunming performance, reflected in the creation process of Kunming issues more targeted guide and support the development of e-commerce industry, and in the same time, provide data to support at the national acceptance, to the city’s use of "Internet plus" to promote industrial restructuring and upgrading has certain theoretical and practical value.This paper analyzes the influencing factors to create e-commerce model city, and according to the work required to create e-commerce model city and its influencing factors on the understanding Reference For demonstration evaluation index system (draft) city NDRC raised and Alibaba related research institutes, combined with the actual situation of the development of electronic commerce in Kunming, Kunming, built to create an evaluation system for e-commerce model. Level indicators index system is set for e-commerce market size, the level of development of e-commerce and e-business support environment, and are set 14 secondary indicators, based on the analytic hierarchy process to calculate the corresponding weight. For comparison with the country’s overall level of Kunming gap, using the "proportion according to the benchmark" scores determined for each indicator score.Data processing and analysis, it can be seen to create e-commerce model city of Kunming is a certain basis, but the national average gap is obvious. Overall, there are at Kunming government attaches importance to the degree of attention and popularity of electronic commerce aspects of a certain basis, but in terms of e-commerce service system is still a great lack of support, mainly in small scale e-commerce industry, the application needs to be improved, logistics distribution, third-party payment and other e-commerce support system development lags behind other issues, making the overall level of development of e-commerce is still relatively backward. Accordingly, this article accelerate the improvement of e-commerce support service system, improve the level of e-business applications, e-commerce gathering area planning and construction to strengthen the three aspects of e-commerce model innovation mechanisms and policy proposals, thus promoting the improvement of relevant Kunming demonstration city, to promote e-commerce accelerate development, thus contributing to industrial transformation and upgrading of Kunming.