Marketing Strategy Analysis Of Tilapia Frozen Products Of Yok To The United States’ Import Market

Along with the progress and development of human society, people increasingly improve their demand for qualified health food. How to utilize the limited high quality ecological water resources, planning the health and sustainable development of Yunnan characteristic’s fisheries have become YOK’s priorities. Fishery development in Yunnan province is relatively late to other part of the country, backward technology, low degree of scale, market competition is big, but because of those things, fishery in Yunnan with the emerging development of favorable conditions.Fresh water resources in Yunnan province covers a third of the fresh water resources in China, belonging to China’s six big water systems. Especially since the period of "11th five-year plan", the new power station in Yunnan province of the operation after completion, formed the rich tropical, subtropical reservoir fisheries aquaculture water resources, but also covered the area surrounding migration to the survival of a large number of farmland, the rapid development of the fishery breeding industry in a timely manner the reservoir immigration industrial structure adjustment, as of the emerging industries found enhancement for immigrants to become rich road. Yunnan YOK company is developed in use of the resources and business opportunitiesThis article through to the Yunnan tilapia frozen goods according to the U.S. market marketing environment carries on the detailed analysis, to clear that the enterprise in the process of the development has the superiorities and chances, and also needs to confront the opportunities and challenges, and also with its disadvantages and gap, etc.. and puts forward the solution; At the same time, using the model of porter five analyzes current status of the industry, the relationship with the competitors, the challenge for the product, etc., coupled with "" the SWOT model analyzes the opportunities and threats of the company, so as to take advantage of the enterprise itself and the characteristics, with an open optimistic learning mentality, avoid the weaknesses and threats of the enterprise, through the target market positioning, determine the corresponding marketing strategy. Will the U.S. market for China’s tilapia green barriers into its own unique advantages, proposed by Yunnan unique location advantage, quality seedlings breeding, ecological plateau of deep water aquaculture technology, according to the international system of strict quality control, to provide customers high quality, safe and differentiation。...